who we are

Alice's Universe

Where art and the love for Romanian tradition meet.

About The Brand

Alice is a boutique art and design house dedicated to the creation and curation of collectible pieces that merge fine artistry with exceptional craftsmanship. Deeply inspired by local mythology, ancestral aesthetics, and the rich cultural heritage of Romania, our work translates tradition into contemporary elegance.

Each silk scarf, handbag, and piece of jewelry is envisioned as wearable art — a modern heirloom infused with authentic symbolism and timeless storytelling. Every design emerges from in-depth ethnographic research, reinterpreting traditional motifs through a refined, contemporary lens.

Alice Art World is made for collectors and connoisseurs of beauty, culture, and meaning — for those who wish not just to wear an object, but to carry a piece of heritage, elevated into modern expression.