For seven days, the Homedit showroom became the house of Alice.
A showroom is, at its core, a vision of how life could look. For one week in June, that vision was ours to share. The Homedit space on Strada Dumbrava Roșie became home to the full Alice world — paintings on the walls (we created another diary entry here for the exhibition), design objects on the tables, silk in the air, and jewellery waiting to be held.
It wasn’t a fair, and it wasn’t a market. It was closer to walking into someone’s home and realising everything in it was made with intention — that each object had a story, and all the stories were connected.
For seven days, everything ALICE makes lived together in one space. That’s rarely something you get to see.
The pop-up brought together pieces from across the Alice universe: handcrafted leather bags made by Sibiu artisans, sculptural candles, natural silk scarves printed with original artwork, the Wood Soul coloring book — and at the centre of it all, the official launch of the Goddess jewellery collection.
LAUNCHED FOR THE FIRST TIME
The Goddess Collection
Goddess was born from a civilisation that understood the sacred feminine long before it had a name for it. Inspired by the symbolism of the Cucuteni culture — one of the oldest in Europe — each piece is a figurine made wearable: sculpted in 925 silver and 24K gold by jewellery artisans in Sibiu.
Vesta, Ondra, Aethera. Three goddesses, three energies. The collection launched officially during the Inhabited opening on 12 June — and for the rest of the week, it was here, in this space, waiting to find its people.
The pop-up is over. The pieces are still here.
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