who we are

Alice's Universe

Where art and the love for Romanian tradition meet.

About The Brand

Alice is a boutique art and design house dedicated to the creation and curation of collectible pieces that merge fine artistry with exceptional craftsmanship. Deeply inspired by local mythology, ancestral aesthetics, and the rich cultural heritage of Romania, our work translates tradition into contemporary elegance.

Each silk scarf, handbag, and piece of jewelry is envisioned as wearable art — a modern heirloom infused with authentic symbolism and timeless storytelling. Every design emerges from in-depth ethnographic research, reinterpreting traditional motifs through a refined, contemporary lens.

Alice Art World is made for collectors and connoisseurs of beauty, culture, and meaning — for those who wish not just to wear an object, but to carry a piece of heritage, elevated into modern expression.

About Alice

I am Alice — a creator of refined, handcrafted pieces rooted in European tradition and elevated through contemporary artistry. My work blends heritage aesthetics with meticulous craftsmanship, transforming cultural symbols into collectible, wearable art. Each piece is conceived as a modern heirloom — timeless, soulful, and crafted to carry story, memory, and meaning.

Exhibitions & Press

Altiba9

Member of the artists directory

The Calendar Collection Exhibition

At the National Bank of Romania venue

ZF Interview

The brand in the Ziarul Financiar physical magazine

Haute Culture

Advertorial in the prestigious physical magazine Haute Culture

National TV Live Interview

A glimpse of what I do at the TVR Matinal Show

Curatorialist Interview

An extensive interview about the brand and the inspiration for it

Altiba9 Interview

Discover Alice's interview in the physical publication of Alitiba9, Issue 15

The Muses Collection Exhibition

A joint exhibition where my Muses throned